She/Her
Branding
Illustration
UX/UI
Hello! I’m Annabelle Allen — a graphic designer and artist based in Ottawa, with a strong passion for branding and illustration. Having spent most of my life as a visual artist, I thrive on strategic thinking and creativity, which I carry into my design work. Whether working independently or collaborating with others, I’m always looking for opportunities to grow and create designs that make a lasting impact.
Prefers hybrid work
Blossom is an app designed to make buying plants online simple and enjoyable. The app focuses on helping users browse confidently, with plant information and care details included for each product.
This logo redesign was created to capture Feleena’s energetic atmosphere while maintaining a modern and approachable look, inspired by bold colour usage and traditional Mexican art.
Rooted is a Black hair care brand focused on accessibility. The goal was to create a visual identity that feels cohesive and informative while supporting a wide range of hair textures and needs.
